Spurs look towards radical shirt deal approach

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Tottenham Hotspur are planning a radical plan to include multiple shirt sponsors next season.

Chairman Daniel Levy is looking into the idea of having a different shirt sponsor for the Premier League, Champions League and the domestic cups.

No compnay has as yet matched the £10million-a-year deal that Levy is demanding after the £8.5m-a-year deal with Mansion expired at the end of last season.

Spurs could potentially begin the new season without any form of shirt sponsor, though Levy remains optimistic a deal can be struck within the next fortnight.

The deal to sponsor Spurs in the Premier League will cost the most due to the higher number of games and worldwide exposure the league gets, but Spurs are exploring the possibility that potential sponsors with different target markets could get involved for other competitions.

Spurs are also looking into the possibility of combining said shirt deal with the naming rights to the new stadium, though issues with it’s planning could mean that idea is scrapped.

A Tottenham spokesman said, “We are working hard to deliver international partnerships for the club, improved operations and choice for the fans.

“Increased commercial deals will translate into investment in all areas of the club – on and off the pitch.”

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