Tottenham Hotspur chairman Daniel Levy is again living up to his reputation after reportedly setting club staff the target of securing a £50million deal for a the new stadium naming rights and kit supplier.
The story came from the Mail’s Charles Sale who has a good record of inside knowledge at the club. Tottenham’s current £10 million-a-year kit deal with Under Armour has one year left to run and have already agreed a successor in the form of Nike which is said to be worth £25million-a-year.
Now Levy wants the naming rights of the new White Hart Lane stadium to bring in a further £25million-a-year to bolster the club’s revenue. To put this in comparison, West Ham’s naming rights of the Olympic Stadium with Mahindra are said to be worth £5million per season.
Construction work on the new 61,000 capacity stadium is picking up pace with the plan for it to be ready by the start of the 2018/19 season.
If anyone can manage to secure such a high return on naming rights, it’ll be our Danny. Although Chelsea are also said to be in the market to bring in a sponsor to re-name Stamford Bridge.
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