Bale to net £3m a year with logo patent


Gareth Bale could make up to £3million a year if he manages to trademark his ‘Eleven of Hearts’ goal celebration logo.

The Spurs winger-come-striker has filed an application to the Intellectual Property Office (IPO) to trademark a logo which trademarks his goal celebration. The logo has been designed to include his squad number 11 – hence the name ‘Eleven of Hearts’

A tribunal will decide over the next two months whether he can go ahead with the patent which would net the Welshman a small fortune in merchandise sales and image rights.

Nigel Currie, director of sports marketing agency brand-rapport said: “The possibilities are huge for Gareth Bale. Once he has that right he can cash in on it and become a more well-known player.

“A third of his overall income could be made from his image rights, potentially up to £3million a year.”

Bale has applied to trademark the logo for use on clothing, footwear and headgear as well as jewellery.

According to the IPO website, he has also applied to use the logo on leather goods, and “animal skins, hides; trunks and travelling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.”

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  1. Of course, why would Bale apply to patent this in English law if he was intent on leaving?

    This is the clearest sign yet that Bale will stay at Spurs.


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