Spurs look to raise £100m from new stadium

Tottenham Hotspur Stadium
Dom Le Roy

Tottenham are hoping to raise £100m from sponsorship deals when they move into their new 61,000-seat stadium, due to open for the start of the 2018-19 season.

The tender for the naming rights of the new stadium have already gone out tender to over 400 companies for them to submit their bids to have brand awareness in the new stadium.

Chairman Daniel Levy reportedly feels that other sponsorship contracts can be generated in the new stadium which would be worth £100m to the club, who have already secured a 10-year partnership with the NFL which will see two NFL matches a year hosted at Tottenham’s new home.

Levy believes should the NFL opt to make that a reality, then Tottenham’s new state-of-the-art stadium would present a ready-made home.

“We would welcome very much close co-operation with the NFL and a dedicated team,” Levy said in an interview with ESPN.

“Obviously a decision is entirely theirs whether they do bring a team to the UK, and where it would be located is something that would be talked about, but yes, we would very much welcome that scenario.”

Levy continued: “We worked together (on the design) because it needed to be viewed as a combined joint soccer and NFL stadium.

“In fact, the way we designed the whole experience is one side of the stadium is a dedicated soccer entrance and the other side is a dedicated NFL entrance.

“If it ever got to a stage where the NFL decided it wanted to have a permanent team in London, this stadium could literally be – whatever the team was – their stadium as opposed to an NFL team feeling they’re renting Tottenham’s stadium.”

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