I think we’ve just found today’s Tottenham Hotspur-related April fool’s joke.
The Tottenham Journal are claiming that sandwich chain Subway have verbally agreed a 15-year naming rights deal worth Â£115million for the new Spurs stadium.
A Subway insider told the Journal: “We’ve yet to put pen to paper but the deal is agreed in principal. We’re talking about the small print now and I think it’s fair to say that a formal announcement is just a matter of time.
“We need to consider certain elements of British advertising laws, how many restaurants we want to deploy in the stadium and how that will affect the structure of the finances.
“Soccer is getting bigger and bigger, not only in America but all over the world. These days everyone is watching the English Premier League, and we feel that it is time to grab a piece of the pie.
“Tottenham is the perfect match for our brand, and should they qualify for the European Champions League in the next few years, the exposure will be phenomenal. We have done our research.
“The Spurs have driven a hard bargain but we would expect nothing less from such an ambitious club. We would be fools to let this opportunity slip through our fingers, and we’ve had a big appetite for this deal from the very start.
“I think the fans will be very excited by our ideas. As we speak we are considering the possibility of having different logos on the front of the shirts for different matches – advertising the full range of the ‘Sub of the Day’.
“Fans could then have their favourite sub printed on their own shirts – the same way they put their favourite player’s name and number on the back.
“Hopefully, in two and a half years, people all around the world will be watching England international Tom Huddlestone proudly sporting his new ‘Italian BMT’ Tottenham shirt, as he walks out at the brand new Subway stadium for the first time. That would be a very proud day for everyone.
DO YOU BELIEVE THIS STORY?Â HAVE YOUR SAY BELOW
Have something to tell us about this article?