Tottenham Hotspur have today announced that they have agreed an extension with current sponsor AIA to continue their partnership until the end of the 2026/27 season.
AIA became Tottenham’s official shirt sponsor for all competitions back in 2014/15 and have been a permanent fixture on the Lilywhite tops every since.
The brand will continue to appear on all men’s, women’s, and academy teams’ shirts until the end of the 2026/27 season.
The BBC have reported that this new eight-year deal is worth around £320m to Tottenham, which is a significant rise in revenue that puts them on a par with the likes of Chelsea.
Daniel Levy, who has masterminded a new training ground, a new state of the art stadium, and a number of revenue-increasing brand deals in recent years, has been speaking to the media about the announcement.
Spurs fans will be glad to hear that the spending power now seems to be focused on improving the team and the football now that the stadium is open.
Levy on keeping up with the spending of the other big six clubs (Football London): “If I’m honest, we don’t feel the pressure. Our view is wherever we can we will improve the team. We have embarked in recent years on two very major capital projects, which I think in the long term will be of great benefit to the club. We will continue wherever we can to improve the team.
“I’d like to think we’re going in a very positive direction and we will continue to do our very best to continue to grow, not just in Asia but throughout the world. As I said before we’ve now met the priority of building the stadium and our training facilities and now it’s to continue to find ways to now only improve the commercial aspects of the club but also the football and continue to be a success.”
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