Finance expert gives first-hand account after experiencing Spurs’ premium virtual tour

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Tottenham Hotspur Stadium
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Finance expert Dr Dan Plumley has hailed Tottenham’s plan to increase commercial hospitality with virtual tours after experiencing the new technology firsthand. 

Tottenham became the first club in the UK to use Ticketmaster’s 3D virtual venue technology, which offers supporters a pinpoint ‘life-like view’ of their seats before purchasing tickets.

The technology allows fans to explore all parts of the Tottenham Hotspur Stadium from their mobile or computer, including the venue’s luxurious premium areas, to choose their ideal viewing experience. 

Plumley has experienced the technology firsthand and was able to view the premium facilities on offer at Spurs, hailing the North London club for its drive to attract more corporate customers. 

He told Football Insider: “I’ve actually seen this first-hand with a virtual tour of the commercial areas of the new stadium. 

“I know a guy who works in commercial at Spurs. He sat us in the virtual room and we put the headset on. It was all aimed at corporate hospitality. It showed you what it would look like on a match day.

“Essentially, it walked you through from arriving at the stadium and going into the nice lounges, from cheap to first-class standards. You could see the restaurant and offers and all of that stuff.

“This initiative is designed with that stuff in mind. It’s to sell commercial hospitality and give people that experience before they come.

“You can see the benefits of that. It’s like test-driving a car. You can get a feel for it.”

Tottenham are set to embark on their fourth season at their state-of-the-art stadium and their second with full support since it was opened in April 2019. 

The 62,000-seater arena is expected to generate a figure in the range of £6 million for every game Spurs play at home, while additional revenue will be brought in through NFL matches, concerts and other sporting events (The Athletic). 

Spurs Web Opinion 

Tottenham have focused on the commercial part of the club massively since the stadium was opened up and they are doing their best to make it as profitable as possible. 

The technology is a good way to do that as it allows fans, companies and future customers to explore which areas of the stadium will suit them before parting ways with their money. 

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