According to FCBusiness, on the 17th of September, Tottenham agreed a deal with Sky Sports to broadcast exclusive Spurs content in South Korea.
The main reason for this deal is Tottenham’s popularity in South Korea due to Heung Min Son. The South Korean winger holds a superstar status in his home country and Spurs’ popularity skyrocketed there in 2015 when he first joined.
Since his debut, Son has gone on to score 109 goals in 286 appearances for Tottenham. Signing the South Korean winger for just £27 million in 2015 looks like a better bargain with each passing year.
The captain of the South Korean women’s team, So-hyun Cho, also plays for Tottenham and Spurs have started a South Korean supporters club and launched a Korean language-based social media platform.
When talking to Football Insider, finance guru Kieran Maguire praised Tottenham’s approach to the Korean market and labelled them ‘very clever’ in their business dealings.
He said: “It’s a very smart move,”
“Son, as we know, is the poster boy of South Korean football. He moves the dial like no one else does.
“There is a negligible cost as far as Spurs are concerned and there is an opportunity to generate significant revenue.
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“So from a financial point of view, this really is a no brainer. It’s an opportunity they’ve done well to take.”
Spurs Web Opinion:
No matter what your opinion of Daniel Levy is, there is no doubt he is a very good businessman. Whether it is letting Anthony Joshua fight at the Tottenham Hotspur Stadium or making millions of pounds due to Son’s popularity in South Korea, Levy knows how to make money.
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