Football Finance expert Kieran Maguire has said that Manchester United could look to hijack Tottenham’s proposed sponsorship deal with South Africa Tourism.
Tottenham were thought to have agreed a £42.5m deal with the SA Tourism board at the start of February, which would have been the most lucrative sleeve sponsor deal in the Premier League history (The Times).
BBC Sport revealed that the three-year deal, which was provisionally agreed upon, was to start at the beginning of the 2023-24 season.
SAT were allegedly set to receive kit branding, interview backdrop branding, match-day advertising, partnership announcements, as well as free access to tickets and stadium hospitality.
However, the report explained that the deal collapsed after Members of the South African parliament expressed their opposition to the agreement.
Maguire believes that the collapse of the deal could possibly now open the door for the Red Devils to swoop in and strike a similar agreement with SAT.
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He told Football Insider: “It looks as if the Spurs sponsorship deal with ‘Visit South Africa’ has been vetoed by the country’s parliament.
“I think the South African tourism board will have to be very cautious before attempting to reignite interest in a Premier League shirt sleeve sponsor.
“But if that is the case, Man United would be in a strong position to hijack the Spurs deal given their global fanbase and wide appeal.
“Being associated with that has merit from an advertising and commercial point of view.”
Spurs Web Opinion
The main opposition to the deal in South Africa was due to suggestions that it was not an effective use of tax payer’s money and question marks over whether the deal would benefit the people.
I do not see how those criticisms and questions will go away if another Premier League club strikes a similar agreement to Spurs.
Tottenham seem to have some new revenue streams in mind with the sleeve sponsor and stadium naming rights in the works.
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