Is Tottenham Hotspur’s new stadium branding a hint to a new sponsorship partner?

Tottenham Hotspur Stadium
Dom Le Roy

An eagle-eyed fan has spotted a link between the brand identity of the new Tottenham Hotspur stadium and other venues which have a link to Nike.

The club announced yesterday that our new 62,062 seater stadium will be known as the ‘Tottenham Hotspur Stadium’.  The message to explain the brand identity of the logo claims that the ‘A’ of the word ‘Stadium’ is stylised to create an arrow pointing north, to represent our proud North London heritage.

However, it seems that other ventures which Nike have been involved with have also contained the ‘A’ branding, notably ‘Stadium Toyko’ and ‘Stadium Milano’.   

With no naming rights confirmed to date, could this be a hint that Nike may have some future involvement in the name of our stadium? Maybe we are about to enter a new area of the Nike Stadium.

Spurs chairman Daniel Levy explained at a Tottenham Hotspur supporters trust meeting in February that the club were under no pressure to find a sponsor.

“The stadium financing meant that it was not an essential for the stadium to open. Until such a time that a partner is found, the stadium will be referred to as Tottenham Hotspur Stadium.”

Take a look at the below and let us know what you think via the comments below.

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  1. Levy’s waiting until the window’s closed, so he’s not immediately pressured into spending money. A £250M sponsorship deal would start tongues wagging.

  2. Why not honour Mr. Joe Lewis? Rename the stadium ” Joe Lewis Arena “. A Champion amongst champions. By the way Mr. Lewis, thank you for the incredible investment you have made in Tottenham Hotspur Football Club and the local community. You are a Legend. COYS!


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