Let the music take control and jump to a brand new beat as EMI Music artist Deadmau5, the most iconic figure in electronic dance music and Sport lifestyle brand PUMA, join forces to launch a capsule collection like no other. Beginning August 1st, the collection of footwear and apparel will be sold exclusively at Foot Locker just in time for back to school.
The PUMA x Deadmau5 collection celebrates a partnership which dates back as far as 2008. Whilst on stage and performing to hundreds of thousands of fans, Deadmau5 is rarely seen without PUMA gear. Finally, the two icons teamed up to design a capsule collection that pushes the boundaries of style. PUMA and Deadmau5 worked together to create pieces that drew on Deadmau5’s personality and favourite trends in the marketplace, while using iconic PUMA silhouettes and styles.
“I’ve always had a passion for PUMA sneakers so I already had an idea of what I wanted to create. Themed on dance floor visuals, I love the high contrasting colors and I can’t wait to see them on the Foot Locker shelves, being worn by kids in the street” said Deadmau5.
The new, beat-inspired collection is designed to get you off your feet and dancing to the music. Electro coloured inspired combinations and detailing that include the iconic oversized mouse head, are just some of the features that make this collection all about personality, music and Summer fun.
Championing Deadmau5’ infectious party attitude are the Street Jump mid and lo and the Dallas Mens styles. The Street Jump comes complete with a club inspired hologram on the tongue, guaranteed to get the party started. The Dallas stands out in a crowd with bright, patent material details and a LED light inspired heel overlay.
Female club kids won’t miss out on the sneaker action as Deadmau5 and PUMA have also designed three exclusive styles for women: Street Jump Mid, Street Jump Low and Dallas. Adding some glitz to the collection these high top styles take inspiration from a disco ball incorporating the infamous oversized mouse head complete with diamond detailing. The sneakers also feature patent leather to accentuate the confident personality of the collection.
Electronic music fans can also complete their look with an exclusive Deadmau5 and PUMA hooded track top, hoodie and trousers. The iconic Deadmau5 head can be found printed on all apparel complete with UV light to keep the wearer partying and shining into the early hours.
If that wasn’t enough with every purchase you’ll receive one of 5 limited edition Deadmau5 caricatures.
The PUMA x Deadmau5 collection is available in Foot Locker stores across Europe from 1st August 2011 prices starting from £59.99.
Have something to tell us about this article?