Opinion: Tottenham ticket price increase is a classic case of greed over loyalty

Spurs supporters will have to pay an extra six per cent to renew their season tickets for the 2024/25 season and senior concessions will be removed the season after. The increase will hit supporters hard yet benefit the club only a little, so why is it happening?

Tottenham have some of the most expensive tickets in the country. Fulham were the only Premier League club to sell higher-priced season tickets this season (Statista). Meanwhile, Arsenal are currently the only Premier League club whose cheapest season ticket is more expensive than Tottenham’s (Statista).

Yet, this has not stopped the Lilywhites from increasing their prices at the expense of people trying to survive a cost of living crisis.

Tottenham’s mind-blowing revenue

Spurs have no problem bringing money in. They recently overtook Chelsea as the richest club in London, earning over £105m a season in matchday revenue (The Standard).

The Tottenham Hotspur Stadium was expensive to build, but it is paying for itself as a multi-purpose venue hosting concerts, boxing and NFL matches.

An application was recently submitted to nearly double the number of non-football events held at the stadium (Football London). This means that, while costs may be rising, so is the money being made by the club.

Daniel Levy also remains the best-paid director in the league earning over £3m in the 2022/23 season (Kieran Maguire). A club that is truly struggling to cover costs does not give its chairman a pay rise.

Reasons for the price increase

The club has listed rising costs they cannot control as a reason to increase ticket prices (Tottenham Hotspur).

But rather than cutting costs they can control, Tottenham are trying to increase their already large income by demanding more from those with little to give. Spurs will earn a few million from the six per cent price rise which is minimal compared to their overall revenue.

The club said this is only the second price rise since moving to the new stadium (Tottenham Hotspur), but this does not justify the increase.

Prices were too high originally. The club should not have been charging far more than teams performing much better.

While Ange Postecoglou has been a breath of fresh air in North London, Spurs were poor in domestic cup competitions and are outside the top four.

Supporters continue to pay a premium while fans of other teams can see their sides win silverware for less.

What should happen now?

The club must improve their communication with the Tottenham Hotspur Supporters Trust and the Fan Advisory Board.

The Trust said some changes were made after disagreements, but they are still “hugely disappointed.”

Tottenham hold consultations with supporters but continue to undermine them.

They should reconsider the six per cent price rise and the reduction and removal of senior concessions.

There is still plenty to play for this season and everyone needs to get behind Ange and his players.

The club should stop turning the fans against them and instead focus on finishing in the top four and qualifying for the newly formatted Champions League – where clubs will receive more money than ever before for competing.