The new Tottenham Hotspur Stadium stadium officially opened its doors eight months ago and has gained huge recognition having picked up eleven industry awards (Spurs official).
Daniel Levy revealed in an interview with the Evening Standard that he will only agree to a naming-rights deal if it is for the right price and is a brand which fits in with the identity that suits the club.
The Telegraph are reporting that the Spurs chairman has set his sights on a £25million per year naming-rights deal with a 15-year commitment which would net the Champions League finalists a windfall of £375million.
Such a deal would make Tottenham the highest recipient of a stadium sponsorship deal in England with Manchester City netting around £21.9m-a-year from Etihad.
It would also make the stadium the recipient of the biggest sponsorship deal in world sport, eclipsing the Toronto-based Scotiabank Arena which earns £24.4m a year over a twenty-year period.
Levy’s valuation has yet to been met, but is said to be sticking to his guns on the valuation.
The Tottenham Hotspur Stadium’s ability to act as a multi-purpose venue which recently includes the hosting of two NFL games per season over the next ten years has seen a new audience become exposed to the 62,062 capacity seater stadium and puts Levy in the driving seat to get the North Londoners the deal which he wants.
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