The Times have revealed that Tottenham are looking for a deal worth around £25m a year for the naming rights of the Tottenham Hotspur Stadium.
It has now been three and a half years since Spurs’ new 62,850-capacity venue opened but the club are yet to finalise a naming rights partner.
The Athletic revealed this morning that the North London club have entered into meaningful talks with Google over the naming rights of the venue.
The report mentioned that Spurs’ home ground holds obvious appeal to Google since it can not only host Premier League and Champions League games but also NFL, rugby, music concerts and other events.
It was explained that the American tech giant has struck several sports partnerships in recent years, including with the McLaren Racing Formula 1 team.
The Times have now explained that it is not only Google that Spurs have talked to since the stadium opened, but also companies like Uber, FedEx and Amazon.
According to the report, Daniel Levy wants a deal that can earn the club a mammoth revenue of more than £25m a year.
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Given that the Tottenham Hotspur Stadium is one-of-a-kind when compared to other football venues around Europe, it is not surprising that Levy expects a naming rights deal that dwarfs similar agreements that other clubs have made.
The Spurs chairman evidently waited for the economic impact of the pandemic to subside, and it seems like he now believes that companies would be more willing to pay big bucks for the naming rights.
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