Report reveals numbers behind Tottenham’s astonishing popularity in South Korea

Heung-min Son
Photo by Tottenham Hotspur FC/Tottenham Hotspur FC via Getty Images

Football.London have revealed that a staggering 12 million South Koreans out of a population of 51 million, say that they are Tottenham Hotspur fans.

Tottenham’s pre-season tour to Korea was not only a success from a sporting point of view, with the players doing the hard yards and getting minutes under their belt in two pre-season friendlies, but it was also a success commercially.

Spurs fans flocked in their thousands to welcome the team at the airport and to the open training sessions, while the stadiums were packed out for both their matches.

Football.London have now revealed that Tottenham are the most watched and best supported overseas club in South Korea by far.

Tottenham’s match against Team K-League on Wednesday was reportedly streamed online by two million people, making it the single biggest streamed sporting event in Korean history, and it is said that the Sevilla game was expected to hit similar numbers.

Over the two matches at Seoul and Suwon, a total of 108,000 people were in attendance, with tickets for the two matches allegedly being sold out in 25 minutes and 20 minutes respectively.

Football.London state that Spurs’ chief financial office Todd Kline was on tour in Korea, and used the opportunity to maximise the club’s remarkable popularity in the country to try and create generations of fans.

The report claims that South Korea has now become Tottenham’s second biggest e-commerce market behind the UK, with year-to-date sales in the country being half of the UK and nearly twice as big as in the USA.

Spurs Web Opinion

Some might have assumed that the South Korean fans are mostly Son fans rather than Spurs fans but that myth was debunked during this tour.

The reception that the Tottenham players and staff got, clearly showed that the fans in Korea have developed a connection with the club.

While many of them might have started following Spurs because of Son, a significant proportion of them will likely continue to support the club even after the forward departs.

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