UEFA are reportedly planning to change the way in which the Champions League is marketed by giving clubs greater control over rights deals, as a way of satisfying those who attempted to launch a breakaway European Super League.
According to Football.London, European football’s governing body has ‘started the search for a marketing and sales partner’ ahead of the proposed change from 2024-27.
The decision could see UEFA end their partnership with Switzerland-based marketing agency TEAM Marketing, which has handled the governing body’s big sales decisions in European competitions for over 30 years.
As such, that could appease and have an impact on Tottenham, who are looking to break back into the Champions League, as well as the other top teams in the Premier League.
Six English clubs part of the 12 rebels who vowed to form their own elite European competition due to their frustration at UEFA’s lack of leeway regarding rights deals and lack of scope for revenue in the competition.
Paris Saint-Germain president Nasser Al-Khelaifi highlighted the issues surrounding UEFA’s marketing of the Champions League at the European Club Association (ECA) assembly last month, and called for change to happen.
He said (via The Athletic): “We need to work with UEFA to better optimise revenues from club competitions. To that end, we have recently negotiated a Letter Of Intent with UEFA to establish a new model for commercialising UEFA Club Competitions.
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“This new model will be a joint-venture between the ECA and UEFA with ultimate responsibility for the business and commercial side of the club competitions, resulting in new and better commercial rights strategies and management.
“In addition, we will also work with UEFA on ways to maximise the value of the new post-2024 format – known as “the Swiss model” – and to improve club relationships with national associations, which is in everyone’s interests.”
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The Super League debacle was a scheme that drew together some of the most wealthy clubs in Europe to squeeze out as much as possible from UEFA.
It looks like there will be some changes happening over the next few years, which could appease the rebel clubs and prevent a breakaway for the foreseeable future.