Tottenham make smart business move ahead of pre-season tour

Tottenham Hotspur will now be preparing for their 2019/20 pre-season tour across Asia to Singapore and Shanghai, where they will play the likes of Juventus and Man United.

Ahead of the tour, Tottenham have now officially launched e-commerce stores in China on key online shopping platforms to generate extra revenue (SportIndustry).

These platforms will include Tmall Store and the WeChat Mini-Program Store.

This business move will involve Tottenham producing and selling a range of official club merchandise for Chinese customers and fans.

The products are said to range from £2.20 to £73, including exclusive products designed around the 2019 tour of the country. These will be available online and at the game when Spurs play Man United in Shanghai on July 25th.

The online stores will offer certain perks to fans, including membership benefits, giveaways, and discounts.

This comes after Tottenham’s Hotspur’s official Weibo account (Chinese social media platform) surpassed two million followers, as well as opening an account on the Douyin short video platform.

The Head of Retail at Tottenham Hotspur, Victoria Hawksley, said: “This is an exciting development for the club and our ever-growing fan base in China. Launching our first e-commerce store gives our dedicated fans the chance to feel even closer to the club and proudly show their support for the team.”

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