Tottenham make smart business move ahead of pre-season tour

Image: SpursWeb

Tottenham Hotspur will now be preparing for their 2019/20 pre-season tour across Asia to Singapore and Shanghai, where they will play the likes of Juventus and Man United.

Ahead of the tour, Tottenham have now officially launched e-commerce stores in China on key online shopping platforms to generate extra revenue (SportIndustry).

These platforms will include Tmall Store and the WeChat Mini-Program Store.

This business move will involve Tottenham producing and selling a range of official club merchandise for Chinese customers and fans.

The products are said to range from £2.20 to £73, including exclusive products designed around the 2019 tour of the country. These will be available online and at the game when Spurs play Man United in Shanghai on July 25th.

The online stores will offer certain perks to fans, including membership benefits, giveaways, and discounts.

This comes after Tottenham’s Hotspur’s official Weibo account (Chinese social media platform) surpassed two million followers, as well as opening an account on the Douyin short video platform.

The Head of Retail at Tottenham Hotspur, Victoria Hawksley, said: “This is an exciting development for the club and our ever-growing fan base in China. Launching our first e-commerce store gives our dedicated fans the chance to feel even closer to the club and proudly show their support for the team.”

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  1. Whilst I’m over the moon we signed Ndombele as he could just turn out to be one of the best buys this summer, I have to confess I’m a little underwhelmed at events or the lack of since. Having come out of a somewhat disappointing season finale which saw us lose premier ground as well as a rather insipid CL final loss to Liverpool, I was and am convinced that we need to make four to five key signings over the summer break to continue to remain competitive and make a decent fist of challenging for honours in the ensuing season. And all the positive talk of sining player like Sessegnon,Van de Beek, Olmo, Ceballos, Lo Celso and Gomez seems to be shrinking into ever-decreasing circles of tangibility. It’s now looking more and more like the familiar story of Tottenham holding back, Levy procrastinating and just waiting too long before targets are missed or simply go elsewhere. And that for me would mark a serious error of judgement in a system which has arguably ran well past its sell by. Tottenham need to shake things up to move forward appropriately, and whilst Ndombele represents the air of change necessary, it simply isn’t a journey far enough into the realms required to make it truly viable. There are but two or three weeks left now to break the mould of this stagnating scenario, but if Levy’s history is anything to go by now is not the time to be holding your breath in anticipation.

  2. I agree Pez, another faltering window that is fast running out. Buying just N’dombele an a youth kid from Leeds and SELLING NOBODY and CHANGING NOTHING but replacing Moussa Dembele who left 8 months ago is a complete FAILURE. How can fans be happy when no deadwood is shifted and the route to the first team for bright young stars is blocked by ageing an wounded overpaid flops. Another poor window, its the Attack of the Stadium Debt….


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