The Evening Standard have revealed that Tottenham are not close to agreeing on a deal with Google over the naming rights of the Tottenham Hotspur Stadium.
The Athletic were the first to report on Monday morning that Spurs had entered into meaningful talks with Google over the naming rights of their stadium.
The report mentioned that Tottenham’s 62,850-capacity venue has obvious appeal to Google since it can not only host Premier League and Champions League games but also NFL, rugby, music concerts and other events.
The Times subsequently revealed later the same day that the North London club are looking to strike a naming rights deal worth around £25m a year.
They explained that Spurs had not only held talks with Google but also with other big firms such as Uber, FedEx and Amazon over the past few years.
The Evening Standard have now backed up the claim about the £25m figure as well as the aforementioned companies the club have spoken to.
They reveal that a £25m per year deal would be a world-record figure, usurping Manchester City’s naming-rights deal with Etihad, which is valued at £21.9m a year.
However, the publication states that no agreement with Google or any other firm is thought to be close as things stand.
Spurs Web Opinion
Given that Daniel Levy has waited three and a half years to find the right sort of deal, I do not think the Spurs chairman will be in a hurry to finalise one over the next weeks or months.
He will want to get a bidding war going and will be aware that the naming rights will only get even more lucrative as the stadium continues to host more NFL matches and other events.
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