Alasdair Gold provides update on Tottenham stadium naming rights deal

Tottenham Hotspur Stadium
Image: @snapshotspurs

Football.London’s Alasdair Gold has revealed that Tottenham Hotspur are holding out for a stadium naming rights deal that sits with the biggest in the history of the industry.

Despite the Tottenham Hotspur Stadium now being in operation for two and a half years, the North London club are yet to announce a naming rights partner for the ground.

It was reported during the summer that Daniel Levy was in advanced talks with an unnamed brand regarding a naming rights deal but there has subsequently been no announcement by the club.

It has previously been reported that the Spurs chairman was looking to strike a deal worth £25m-per-year for the 62,850-seater stadium. 

Gold has now revealed that Tottenham’s chief financial officer Todd Kline has been entrusted with the task of finding a naming rights partner.

The journalist revealed the club are holding out for one of the biggest stadium naming rights deals in history, with the venue only getting more attractive with each passing game and event.

Responding to a fan who asked if there are any updates on the situation, Gold said in a Q & A on Football.London: “Todd Kline is working on it as it’s a field he has previous experience in. Spurs’ chief financial officer is making his presence felt with that Getir training kit sponsorship deal and the Cinch sleeve deal.

“With every NFL game being a great success so the Tottenham Hotspur Stadium gets projected across the world to American football fans as well as the Premier League ones, with the boxing also providing another platform.

“Tottenham have been holding out for the right deal and they want a figure that sits among the biggest stadium sponsorship deals in history. To be fair, it’s a stadium that does demand it. It’s one of the world’s best.

“With the club back on a financially stable footing, there’s no need to frantically accept anything that comes their way.”

Spurs Web Opinion 

Gold’s point about Daniel Levy knowing that the stadium will only become more attractive to potential investors with each passing game and event, is a pertinent one.

That certainly explains why the club do not seem to be in a hurry to get a deal sorted despite missing out on the additional revenue over the last couple of years.

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