Brand Kane; Harry trademarks his name

0

Harry Kane has registered the ‘HK Harry Kane’ logo with the UK Government in its ‘clothing, footwear and headgear’ category according to an article in The Sun on Sunday.

The article believes the brand could earn him £10m a year in marketing deals alone over the next five seasons.

Along with branding deal and his £5m-a-year wages, the in form striker will net a potential £75m before the 2020 World Cup and at least £150m in ten years if he retains form and fitness levels at what they are at now.

His marketing appeal has risen dramatically in the last three incredible seasons at Spurs, where he has scored more than 100 goals and his winner took England to next summers World Cup in Russia.

By branding his name it gives him the opportunity to join the big leagues in terms of sports stars.
His ‘HK’ logo is also registered to be used in five other categories including education and cultural activities.

Harry joined a plethora of stars such as David Beckham, Michael Jordan, Cristiano Ronaldo, Roger Federer and Tiger Woods in trademarking their name.

Cristiano Ronaldo, who Kane next faces in the Champions League, collects £27.6m a year in endorsements.

According to the article endorsement consultant Nigel Currie said: “If Harry stays fit and gets the England captaincy he could be earning £10million a year for five or six years.

“Tiger Woods earned 70 per cent of his money away from the golf tournaments.
“But footballers tend to have big contracts to play as well.”
Kane has broken through the £100,000-a-week barrier at Spurs.
And that means he should earn another £50m in wages over the next decade.

Currie added: “He is looking more and more sellable. He is a good role model and one of the safest options out there for sponsors.”

It’s all moving very fast for Harry and brand Kane. He’s joining the big leagues by doing this and it’s a smart move by the man of the moment.

Have something to tell us about this article?

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.