A football finance expert claims that Brooklyn Earick made an error in judgment in the way he went about trying to buy Tottenham from ENIC.
The consortium headed by Brooklyn Earick confirmed on Monday that they will not be bidding for Tottenham, after seeing an initial expression of interest rejected by ENIC.
There were initially reports that Earocik’s consortium was ready to spend £4.5 billion on Spurs, which would have been a world-record takeover.
Earick even reacted on social media after news of his interest in Tottenham came out last week, which led some people to believe that it was a publicity stunt.
Brooklyn Earick miscalculated ENIC while eyeing Tottenham takeover
Football finance expert, Adam Williams, has now claimed that Earick’s interest in Tottenham Hotspur was genuine, pointing out that he even held talks with the club’s owners.
However, he suggested that Earick may have been poorly advised and should not have been the face of the consortium that wanted to purchase the North London side.
Williams told TBR Football: “We see it time and time again when a big club is for sale – a no-mark investor will throw their hat in the ring without any proof of funds or credibility to back it up, and the media will jump on it. Fans follow, although ironically, they often have a much better eye for what’s a serious bid and what isn’t.
“With Earick, this is clearly a guy who has a little bit of sway in football finance. He’s not a chancer in the same vein as some of the guys we saw come out of the woodwork in the Man United auction process. Reportedly, he did meet with ENIC representatives, albeit for them to reiterate that the club isn’t for sale.
“But they wouldn’t have had that meeting if he were a total time-waster. But he’s a bombastic character – and that’s not the profile of person that ENIC likes to do business with, so it’s no surprise this hasn’t come to anything.
“There’s perhaps some naivety on his part, therefore, or he has been poorly advised, if indeed this wasn’t a publicity stunt. If the investors in his consortium were as minted and experienced as he claims, why not make one of them the public face of the deal? That would probably go down better with fans, and with ENIC themselves.”
Spurs are expected to be sold to an A-lister
Williams suggested that any party with a genuine interest in buying Tottenham will not express their interest in a public manner like Earick did.
He also predicted that when ENIC eventually sell Spurs, it will be to a consortium that is led by an A-list name.
Williams added: “Most takeover brokers prefer a quiet process. I was speaking to a financier the other day who said that when he sees a takeover story in the news, that’s a sure-fire way to know it almost certainly won’t happen. You need a leak-free process, at least as much as is possible, until the final stages.
“Clubs receive preliminary expressions of interest all the time, but the vast, vast majority of those don’t make it into the press. If and when Spurs are sold, it’s not going to be to a consortium led by someone who, until a few days ago, none of us had ever heard of. I’d be willing to bet the next owner of Tottenham will have an existing Wikipedia page, put it that way.”
READ MORE: Brooklyn Earick sends message to Tottenham fans after failed £4.5bn takeover attempt