CEO in charge of Spurs stadium naming rights says ‘it could be’ most expensive ever seen


Tottenham Hotspur undoubtedly have one of the very best stadiums in the country right now, if not world football, which is bound to catch some attention.

However, amongst the goal-line bar, the 17,500 strong white wall, and the two layers of pitches, the one thing that is missing from the stadium is a long-term name.

The ground is currently called the Tottenham Hotspur Stadium, while Daniel Levy and co search for a big-money naming rights deal (Telegraph).

It has now been revealed that Spurs are working with Leverage Agency to broker such a deal, with the CEO Ben Sturner making some big claims this week.

Sturner says that the deal has the possibility to become the most expensive naming rights deal ever, thanks to Tottenham holding football, rugby, NFL, concert, boxing, and more.

Appearing on the Bloomberg Business of Sports podcast, Sturner was asked directly whether the deal will be the most expensive ever.

[Sturner] I’m here with Tottenham, and we’re talking to a lot of the global brands here for the stadium naming rights. We are the agency on record for them. They have the NFL there, they have rugby, music concerts, EPL and Champions League. It’s a massive stadium, with 63,000 seats, but it’s very innovative. Technology is incredible with 5G, and we are looking for a partner with that. Similar to like Metlife Stadium in New York, we’re doing in London.

[Bloomberg] Will that be the most expensive stadium naming rights ever?

[Sturner] Ever. It could be! It can be the most valuable.

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