Spurs have today announced a new partnership with Mondelez as the club’s official snack partner. Mondelez is the owner of many world-renowned brands, including Cadbury, Oreo, and Toblerone.
As announced on Spurs’ official website, the partnership will see the club collaborate on a series of initiatives to engage fans and the community in both the UK and Ireland.
Cadbury’s will also be offering supporters the chance to win millions of prizes throughout the partnership deal.
This will include hospitality experiences, match tickets, and vouchers for the Spurs Shop in their first campaign called Cadbury’s Match and Win.
The partnership will also see Cadbury’s support the club’s Hotspur Heroes campaign, which recognises and celebrates Spurs-supporting key workers who have made a difference during the COVID-19 pandemic (Spurs official website).
In a statement released by Spurs earlier today, Tottenham Hotspur Head of Partnerships, Fran Jones said: “We are delighted to announce this new partnership with Mondelēz. We share the same values and it is a natural fit that Cadbury is supporting our Hotspur Heroes programme, which aims to recognise individuals that have made a significant contribution during the COVID-19 pandemic. Cadbury’s commitment to the Hotspur Heroes programme and local businesses within our community will help us to recognise and reward a greater number of deserving individuals during this challenging time and beyond.”
To celebrate the club’s new partnership with Mondelez, the stadium was also illuminated in the brand’s famous purple colour on Monday night.
Cadbury’s join a number of other well-known partners already on board with Spurs, including Audi, Monster, and Hugo Boss.
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