‘Constantly having discussions’ – Alasdair Gold’s update on Spurs stadium naming rights 

Joe Lewis Daniel Levy
Marc Atkins/Mark Leech/Getty Images

Alasdair Gold has suggested that Tottenham might be stalling on finding a stadium naming rights partner since the club expect more interest once companies recover from the economic impact of the Covid-19 pandemic.

Tottenham are yet to announce an official naming rights partner for their new ground despite the fact that the 62,850-capacity venue has been in operation for almost three years.

It was reported last month that Daniel Levy is holding out for a deal worth £400m over the next twenty years (Daily Mail).

Football Insider claimed last week that Spurs had been in contact with several blue-chip companies over a possible £500m naming rights deal. 

Alasdair Gold revealed in a Q&A on Football.London earlier this week that the club’s chief financial officer Todd Kline could look to strike a deal before the end of the season. 

The journalist has now revealed that discussions are ongoing regarding the naming rights and there could be movement after companies recover from the impact of the pandemic.

Gold said on Reddit regarding the naming rights for the Tottenham Hotspur Stadium: “I’m told Spurs are constantly having discussions with different interested parties but nothing is close.

“I can’t believe they haven’t been able to get a great deal for that incredible stadium. I can only presume they’re waiting until the post-pandemic era kicks in and money is more readily available for companies.”

Spurs Web Opinion

Finding a naming rights partner before the summer could boost Tottenham’s transfer kitty. However, I would not be surprised if Levy held out for longer if he believed that the club could get more lucrative offers once the economy bounces back fully from the effect of the pandemic.

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