It was confirmed yesterday that Tottenham Hotspur have agreed a 15-year agreement with Nike to supply kits for the club.
The deal is one of the longest kit deals in footballing history, but some fans believe that the deal could extend beyond the famous lilywhite shirt.
Eagle-eyed fans have noticed a similarity between the brand identity of the new Tottenham Hotspur stadium to that of some other stadiums throughout the world which have one main thing in common, Nike’s involvement.
When Spurs previously explained the brand identity of the stadium logo, it claimed that the ‘A’ of the word ‘Stadium’ is stylised to create an arrow pointing north, to represent our proud North London heritage. However, it seems that other ventures which Nike have been involved with have also contained the ‘A’ branding, notably ‘Stadium Toyko’ and ‘Stadium Milano’.
Could this mean that we are about to play in the Nike Stadium, or the Tottenham Hotspur Stadium in association with Nike? To link up with an American brand would certainly make commercial sense when you consider the NFL’s involvement in our new home.
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