Daniel Levy provides update on Tottenham Hotspur Stadium naming rights

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Image: SpursWeb

Daniel Levy has provided an update on the potential of a naming rights deal at the Tottenham Hotspur Stadium.

Spurs departed White Hart Lane in May 2017 and the bulldozers moved in to demolish the historic stadium to make way for its state of the art replacement.

The new venue has been open for eight months and a sponsorship deal has yet to have been agreed.

It has already hosted two NFL games in October as part of a ten-year agreement with the NFL which has opened up a completely new audience of fan to the brand of Tottenham Hotspur.

Levy has revealed that he is not prepared to sell the naming rights to the stadium unless it fits the criteria which meets his expectations.

Tottenham have remained patient with their naming rights while North London rivals Arsenal already had a deal agreed with Emirates prior to the opening of their stadium.

Levy told the Evening Standard: “We are only going to do a naming rights deal if we get the right brand, in the right sector, on the right money,” 

“If we can’t meet those three criteria, we won’t do it. At the moment, we haven’t found a company that meets all three criteria. We are not really close to anything on that at the moment.”

 

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