Lord Alan Sugar has revealed that he advised Daniel Levy against Tottenham Hotspur joining the European Super League and has slammed the club’s proposal to have fans sit on the board.
Tottenham’s initial decision to sign up for the breakaway competition (before eventually withdrawing after fan protests) has damaged what was an already precarious relationship between some of the supporters and the board.
The Tottenham Hotspur Supports’ Trust (THST) has called for the resignation of the club’s entire executive board among other demands on the back of the Super League debacle.
Spurs have apologised for their mistake and have signed an agreement that prohibits the club from trying to break away in the future.
Sugar, who sold to a majority stake in Tottenham to ENIC back in 2022, has revealed that he warned Levy of the possible fan backlash for signing on to the Super League.
The former Spurs owner told talkSPORT: “I’m delighted that all of the [Premier League] clubs pulled back.
“Tottenham, my club, what they did was say, ‘hold on a minute, include us, please. We’re a big club, we want to come in, so don’t just leave it as the Manchester clubs, Liverpool, Chelsea and Arsenal, we want to come in’.
“Spoke to Daniel Levy and I said to him, ‘Daniel, this is not a good idea. You have an opportunity here of being magnanimous and pulling out and saying the fans don’t want it, so we’re going to come out’. It’s an absolute, total joke and an example of the Americans trying to take over our game.”
“All I did was send him a WhatsApp message. We communicate quite a lot with each other on certain things. But I said to him, ‘the fans are more important’. In our game in England, we’ve got enough money. There is enough money being thrown at the league by the various TV companies, overseas rights, UK rights.
“You’ve got Amazon, BT Sport, Sky, the BBC. Quite frankly, what they [the clubs] need to do is come up with some solution of how to tailor what they pay for transfers and wages. I know it’s an old, old story, but what can you do?”
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