‘Don’t think it’s long’ – Pundit expects Spurs to secure naming rights deal soon

Tottenham Hotspur Stadium
Image: @snapshotspurs

Paul Robinson has tipped Tottenham to secure a lucrative stadium naming rights deal soon and insists Daniel Levy will not be put off by the losses posted by the club in its financial accounts. 

Spurs recently published their accounts for the year ending June 2021 and posted a pre-tax loss of £80.2 million, as well as a drop in revenues from £403.2 million to £361.9 million. 

The club has since attributed the results to the onset of the Covid-19 pandemic, which stunted the back end of the 2020/21 Premier League campaign. 

Spurs are also still yet to find a sponsor for the club’s 62,850 stadium, with chairman Levy said to be seeking a deal worth £25 million per season over a 10-year period. 

Ex-Spurs goalkeeper Robinson believes his former club will conclude a naming rights deal sooner rather than later and does not expect the recent financial losses to hamper an agreement being completed. 

He told Football Insider: “If there’s a deal to be done, Daniel [Levy] will do it. 

“I don’t think the financial statement, the loss, will force the club to lower their demands in any talks over the naming rights of the stadium though.

“Daniel is very clever in what he does. These figures are new to the public but the club will have known them for a long time. Daniel knows that the club are in a great financial place going forward. The stadium and the training ground are up there as the best in the world.

“Yes, a deal for the naming rights is dragging on a while but the loss will not have any bearing on it. I don’t think it’s long before a deal will be done. I think it will be soon.

“It’s great to always have that option there. If they ever need to bring in revenue quickly, they can sell the naming rights to the stadium instead of trimming down the playing staff.”

Spurs Web Opinion 

The naming rights deal has been something that has been on the minds of Spurs fans for a while now, and it has taken a lot longer than expected.

We should be getting to the point where an agreement should be reached with a sponsor, especially as we are approaching the third year since the stadium opened. 

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