Football finance expert Kieran Maguire has claimed that Tottenham Hotspur are best placed to take advantage of the burgeoning popularity of the NFL across the UK and Europe.
The Tottenham Hotspur Stadium was purpose-built to host NFL matches, thanks to an artificial turf below the retractable football pitch.
Spurs have agreed to a 10-year staging contract worth £40million to host two regular-season matches at their stadium each year, which started in 2019.
Due to the Covid-19 pandemic, there were three cancelled games over the last few years and The Daily Mail reported back in February that Spurs are thus negotiating a two-year extension to their contract with the NFL, which will see two matches per year hosted at their home ground until 2031.
This week, ITV announced they had struck a three-year partnership with the NFL which grants the media giants exclusive rights to broadcast matches in the UK, including the right to air the matches at Tottenham’s stadium.
Maguire believes the popularity of the sport is only going to grow and suggested that Spurs have an unassailable head start over others in their bid to become the home of the NFL in the UK.
He told Football Insider: “Spurs are in position A when it comes to the increasing profile of the NFL outside the US.
“They have delivered a fantastic experience for people who have come to watch the matches in the UK. It’s a magnificent stadium and that gets positive vibes back in the states.
“The players seem to enjoy it as well. I think that is just as important. So, all of the stakeholders, including the broadcasters and commercial partners, are absolutely delighted with what they have seen from Spurs to date.
“I think it would be very difficult to dislodge Spurs from being in that prime position going forwards.”
Spurs Web Opinion
The decision by Daniel Levy to have a retractable pitch at the Tottenham Hotspur Stadium was a genius move. While it led to a massive increase in the cost of the stadium, it also gives us a substantial edge over every other football club in England.
Other than the NFL matches, the number of concerts and other sporting events held at the venue is only going to increase over the coming years. That will mean that our income from the stadium is likely to dwarf that of every other club in the country in the coming years and decades.
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