Finance expert explains how Spurs compare with Man City and Liverpool commercially

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Joe Lewis Daniel Levy
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Finance expert Doctor Dan Plumley has explained that Tottenham Hotspur have to close the commercial gap with Manchester City and Liverpool off the pitch if the North Londoners are to compete with the two clubs on it.

According to reports, Antonio Conte has asked for as many as six new signings to be made during the summer transfer window in order to get Spurs challenging on two fronts (Telegraph).

The Tottenham head coach has insisted publicly that it will take time and resources to get the Lilywhites to challenge the likes of Liverpool for a league title (Football.London).

However, according to some reports, the 52-year-old has requested specific players to be signed this summer to get Spurs challenging for major honours as early as next season (Fichajes).

Plumley has now explained that in order to go toe-to-toe with the likes of City and Liverpool over the long-term, Spurs have to increase their commercial income, just as they have with their matchday income since moving to the new stadium.

He told Football Insider: “There are two sides to this. If we look at Spurs in comparison to Man City and Liverpool, all three made a profit pre-Covid. So, in theory, all three can spend. But the gap is in commercial revenue.

“Spurs have caught up and overtaken City and Liverpool in matchday income because of the new stadium. But the most recent figures show that they are £70m or £80m behind Liverpool and up to £130m behind City commercially.

“The other side is performance on the pitch. When you look at the transfer market, you need to be in the Champions League to attract the best player.

“So, they can spend a little bit more under FFP but so can Liverpool and City. It’s all about bridging that commercial gap and improving on the pitch.”

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Increasing the club’s commercial income is also dependent on the club’s on-field success as brands obviously want to be associated with successful teams. So, the two go hand-in-hand.

It can be argued that the best way to catch up with City and Liverpool commercially would be to take a gamble in the transfer window and see if Conte can deliver silverware.

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