Finance expert explains how Spurs could make financial gains from Euro 2028

Finance expert Dr Dan Plumley has claimed Tottenham could earn large sums of money if the United Kingdom and Ireland’s bid to host the 2028 European Championships is successful. 

The Daily Mail recently reported a joint bid to host the tournament had been launched, with it expected to be unopposed and successful.

Turkey are expected to withdraw their proposal having been turned down for Euro 2016 and 2024, while Russia’s current sporting restrictions has ruled them out of the running. 

As such, Spurs’ state-of-the-art Tottenham Hotspur Stadium has been named as one of 18 venues planning to host the fixtures, with the financial rewards at stake likely to benefit the club in the long haul. 

Plumley, a sports finance lecturer at Sheffield Hallam University, believes Spurs will rake in a small amount from UEFA’s set hosting fee, while the club’s 62,850-seater arena will make up ‘significant’ gains through match-day operations. 

He told Football Insider: “You are potentially looking at a hosting fee. Most of the ticket money goes to Uefa. There are no details readily available in terms of the breakdown of a hosting fee.

“But you are also looking at leverage, so there’s some secondary spend they might be able to tap into.

“It’s a small direct financial gain but they will be able to generate more significant money when fans are in and around the stadium.”

Spurs Web Opinion 

If the UK and Ireland’s bid is indeed successful, then Tottenham’s new stadium will definitely be in the running to host some of the fixtures. That will please chairman Daniel Levy, who will use the arena to its full advantage as well as the club shop for merchandising to maximise what is a rare opportunity. 

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