Finance expert explains why new Spurs commercial deal ‘won’t be a huge earner’

Daniel Levy
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Financial expert Doctor Dan Plumley has claimed that Tottenham Hotspur’s decision to extend their agreement with FUN88 will not significantly affect the club’s revenue.

FUN88 have been Tottenham’s Official Betting Partner for Asia and Latin America for a long time and the club confirmed this week that their recent extension will mark the tenth anniversary of the partnership.

Spurs revealed that they will work together with FUN88 across a series of activations to engage with fans, including exclusive competitions and prize giveaways, while the betting firm will also be given access to advertising at the Tottenham Hotspur Stadium.

This comes after the North Londoners struck an agreement with online car retailer Cinch earlier this year to become the club’s first official sleeve partner.

However, fans who are hoping that the commercial agreements of this nature will boost the club’s transfer kitty might be disappointed, with Plumley explaining that the size of the deals would only be a small part of the club’s commercial income.

When asked about Tottenham extending their agreement with FUN88, Plumley told Football Insider: “For a club like Tottenham, it won’t be a huge earner.

“We don’t directly know what that partnership has been worth in the past. But if you look at commercial revenue in 2020, it was £161.5m.

“That’s 40 per cent of total income, which was £402m. The shirt deal with AIA is worth £45m-a-year.

“This deal might be worth a few million a year but it’s hard to get an exact figure. It will certainly be lower than the shirt sponsorship deal.

“The biggest gambling sponsorship in the Premier League is West Ham’s with Betway, which is worth £10m per season.

“So if you look at market value, it probably is just about a multi-million deal, but the money is not huge for a club like them.

“It’s a very small part of what they do. There will be some leverage, of course, because the deal is linked to the Asian market.”

Spurs Web Opinion

Under the current financial climate, every small deal certainly counts. Spurs were hit worse by the pandemic than many other clubs due to the debt owed on the stadium and the club are still continuing to recover from the financial losses of the last year and a half. However, with matchday income now back to normal, things are certainly looking up for the Lilywhites.

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