Football finance expert, Kieran Maguire, has praised Tottenham’s prudence in being so far ahead of their competition in addressing environmental issues.
Tottenham revealed last week that their match against Chelsea at the Tottenham Hotspur Stadium on 19 September would be the world’s first major zero-carbon football game.
The club revealed they had partnered with Sky to undertake the initiative in order to bring more awareness to climate change and to inspire football fans to reduce their carbon footprint.
This comes off the back of Tottenham finishing at the top of the 2020 Premier League Sustainability Table, which meant they were officially the greenest club in the top-flight.
The club also announced last year that they had become a founding member of Count Us In, a global initiative aiming to mobilise one billion people to act on climate change.
Maguire believes the North Londoners are being prudent by prioritising environmental issues, insisting it is something that would be expected of all clubs in the near future.
He told Football Insider: “I suspect if we have this conversation in 10 years time, environmental issues will be very significant in terms of all decision making.
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“Both Spurs and Chelsea are progressive clubs when it comes to vital issues like environmental and social issues.
“You can see the benefits to them from a public relations perspective. But I also think it’s indicative of a genuine commitment from them.
“It goes against the grain of a 48-team World Cup that’s held every two years, like FIFA are planning at the moment.”
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The measures taken by the club to reduce the carbon footprint of the Tottenham Hotspur Stadium and Hotspur Way could potentially help them attract a lucrative naming rights deal. Clubs with links to good corporate social responsibility will certainly be more attractive to sponsors.
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