Football finance expert Doctor Dan Plumley has praised Tottenham for the sponsorship agreement they have struck with INEOS, predicting that it could be worth around £15m to the North Londoners.

Tottenham announced on their official website last week that they had agreed on a multi-year deal with INEOS Grenadier as its Official 4×4 Vehicle Partner.

Joe Lewis Daniel Levy

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The club revealed that the INEOS Grenadier will engage the club’s fanbase through digital and social content and matchday activations at Tottenham Hotspur Stadium.

The chairman of INEOS, Sir Jim Ratcliffe, was even spotted at the stadium during the club’s match against Nice last Wednesday (Daily Mail).

Plumley has now opined that the sponsorship deal is the latest example of Spurs’ commercial growth over recent years since they moved into the new 62,850-capacity venue three and a half years ago.

Based on the going rate, he projected that the Lilywhites will rake in around £10m-£15m from the agreement with the global chemical company.

Plumley told Football Insider about Tottenham’s partnership with INEOS: “It’s a significant deal and INEOS are in with cycling too so there is a sporting connection there.

“In terms of the deal, it’s not the front-of-shirt sponsor, which tends to be the biggest. Spurs’ one with AIA is worth about £40m, so you can work down from there and assume it’s not as big as that.

“Depending on the terms of the deal if they’ve got around £10-15m for that then it’s a good value deal. Working off the shirt sponsor that’s the ballpark.

“So it’ll be a decent deal and the connection with an automotive company is good, they’re still seen as a blue-chip sponsor in sport and obviously, you have the INEOS connection to cycling too which is a nice tie-in.

“It also shows the success that Spurs have had commercially. It’s almost like a deal that’s branded for the winter and there are some neat little things clubs are doing in that space so overall it’s looking like a superb deal for Spurs.”

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Tottenham’s commercial income has continued increasing steadily over recent years and that along with the increased matchday income since moving to the new stadium, has reflected in the increased transfer and wage spending over the past few years, although Covid was a disruptor.

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