Finance expert Kieran Maguire has claimed Tottenham could generate up to £120 million of income on match-days as part of Daniel Levy’s ‘grand plan’ to narrow the financial gap on their Premier League rivals.
Spurs recently published their financial report for the year ending June 2021, posting an overall pre-tax loss of £80.2 million and a drop in revenues to £361.9 million.
The statement also showed the club generated just £1.9 million from match receipts compared to the £94.5 million attained the year prior.
Spurs described the figure as being ‘significantly affected’ by the Covid-19 pandemic which caused games to be held behind closed doors and as such, with the absence of supporters.
However, with the club’s 62,850 capacity stadium now back to being fully operational, Maguire believes Spurs will now be able to push on and use it as a vital piece of the puzzle to close the gap between them and their biggest revenue-generating rivals.
He told Football Insider: “If they weren’t an ambitious club they would still be playing at White Hart Lane. They realise that the only way Spurs can compete with behemoths of the Premier League is through other means.
“They are well known but they are not a global brand. So they have to address those areas where it can gain an advantage.
“It’s not going to match the commercial revenue of other clubs. They made £136m, then you have Man United on £275m. That is a big gap between them and their peer group. You, therefore, have to control the controllable.
“One of the ways they have done that is to have a stadium that generates more money than their competitors. I believe that Spurs can hit £120m in match-day income. At White Hart Lane, they were generating £35m to £40m
“Daniel Levy has a grand plan. It is going to take time to come to fruition.
“What else could he have done given that they don’t want to go down the Abramovich and Mansour route.”
Spurs Web Opinion
While the stadium is fully open and ready to be used, the club needs to take advantage of it. It was built to help Spurs become self-sustainable which couldn’t happen due to the pandemic. Hopefully, we will be able to use it properly so it can benefit the club going forward.
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