Finance expert reveals why Spurs may have a green commercial boost

Daniel Levy
OLI SCARFF/AFP via Getty Images

Football finance expert Kieran Maguire has explained that being the Premier League’s most environmental friendly club could give Tottenham an edge over their rivals when it comes to commercial deals.

Spurs legend Ledley King showcased Spurs’ eco-friendly facilities to Sky Sports last week as part of their ‘Summer of Sustainability’.

It was revealed in the report that the club is powered by 100 per cent renewable energy, uses no single-use plastics and has launched numerous community eco-initiatives.

Additionally, the club is also offsetting its carbon footprint in a myriad of different ways, including planting trees, new plants, hedges and flowers across Hotspur Way.

For their efforts, Tottenham finished top of the 2020 Premier League Sustainability Table, which meant that they were officially the greenest club in the top-flight.

Maguire believes that Spurs’ environmental initiatives could attract sponsors who are looking for clubs committed to good corporate social responsibility.

He told Football Insider: “There is a small but growing environmental sponsorship market.

“I think Spurs, by their actions, will be at the forefront of the queue.

“If you’re pitching for a sponsorship deal and you’re looking at Spurs and another club who are effectively offering you the same, this could make the difference.

“From the sponsor’s point of view, you’re looking at clubs with links to good corporate social responsibility. That could just nudge the deal towards Spurs.

“So first of all, it’s the right thing to do. We see sport as something healthy and it should be healthy off the pitch as well on it.

“In the short term, it probably won’t make a huge amount of difference. But in the long term, building up that ethos could be very useful indeed.”

Spurs Web Opinion 

We are most certainly entering a period of ethical consumerism, with customers and brands increasingly keen to associate themselves with sustainable production and business practices.

The club have obviously identified this and have thus left no stone unturned in making the Tottenham Hotspur Stadium and Hotspur Way as environmentally friendly as possible.

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