Football finance expert Kieran Maguire has suggested that part of Tottenham’s motivation for entering into a partnership with Major League Side Orlando City, is to make more strides in the United States market.
The Daily Mail reported last week that Tottenham are in talks with Orlando regarding a player exchange arrangement at youth level.
The North Londoners are thought to have a good relationship with the MLS club, having loaned goalkeeper Brandon Austin to the Exploria Stadium last season.
The report explained that Tottenham are keen to tap into Orlando’s expertise in the American market and consider a potential partnership as a means to promote the club in the United States.
Spurs were allegedly hoping that an agreement with Orlando would mean more of their youth players would be sent across the pond to gain some experience.
Maguire has now said the Lilywhites would also see potential growth in the American market as a means to compete commercially with the likes of Manchester United and Liverpool.
When asked about the proposed partnership between Tottenham and Orlando, Maguire told Football Insider: “Spurs want to extend the brand.
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“They are aware that the likes of Man United, Liverpool, Barcelona and Real Madrid are big hitters in terms of interest in the US.
“Spurs have a lot to offer. They could do a tournament in Orlando. Orlando could come for pre-season in the UK.
“America, as we know, is the land of marketing and Disneyfication. That is the route that Spurs want to go down to extend their commercial income.
“Despite the links with the NFL and others, they still generate £80m less than Man United and £120m less than Man City in terms of commercial income.
“But they have the facilities and they have the benefit of being in London, which counts for a lot.”
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Tottenham have already made giant strides in the United States market over the last few years (Football.London) and are now one of the best supported European clubs in the country.
With the US being one of the fastest-growing football markets in the world, the North London club would certainly want to increase their brand recognition there, which the NFL agreement also helps with.
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