Former player praises Daniel Levy’s money-making ability

Tottenham Hotspur Stadium
Dom Le Roy

Former Tottenham Hotspur defender Alan Hutton has praised Daniel Levy over his ability to generate revenue as a businessman.

The Daily Mail reported last week that Levy believes he can secure up to £25million in a naming rights deal for the new Tottenham Hotspur Stadium with retail giant Amazon having emerged as contenders to become the venue’s main sponsor.

Amazon already have a business relationship with Tottenham with the North London outfit becoming the latest focus of the All or Nothing docuseries which will show the behind-the-scenes workings of the club during the 2019/20 campaign.

Hutton claimed that he believed that Levy has always had the intention to profit by following the lead of other major venues with a sponsorship agreement.

Hutton told Football Insider: “I mean he’s a shrewd businessman, that’s for sure. He’s very strong in his ways and he’s got that tunnel vision when it comes to things like that.

“I always knew when the new stadium opened, all the new, big stadiums have got the naming rights so I knew something would come up.

“Obviously Amazon are doing the documentary at the moment for the season so they’ve got that link there. He’s very good at what he does, whether it be players with their wages, the new stadium build or the NFL going there, he’s very good at what he does in bringing money in.

“It’s just another deal he’s got in the pipeline that’s going to make them money.” 


While Spurs could be set to profit by changing the name of the stadium, the home of the club will always by White Hart Lane to many supporters.

Given the current financial climate, it remains to be seen whether Levy will have to lower his asking price.

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