Have Tottenham taken a bizarre step to rebrand new stadium ahead of naming rights deal

Tottenham Hotspur Stadium
Dom Le Roy

With both test events at the new stadium now concluded, Tottenham are all set to move into the venue in a couple of days. Crystal Palace will be the first visitors to the stadium on the 3rd of April.

The fans, as well as the former players who have experienced the stadium, have raved about it, with many including Mauricio Pochettino labeling it the best in the world.

The stadium boasts of many unique features including a vast choice of food and drink outlets, the largest single tier stand in the UK and the close proximity of the stands to the pitch.

It was said that the ground, which also has a retractable pitch to host NFL matches, will be called the Tottenham Hotspur stadium until a naming rights deal was done.

There were rumours a couple of weeks ago that Nike had secured the naming rights for the stadium but a deal hasn’t materialised as of yet.

Now, it has been reported by the Express that Spurs will choose to rebrand the stadium as the ‘Levy Bowl’ until a naming rights deal is secured.

The report claims that the club’s owner Joe Lewis has intervened to name the ground after chairman Daniel Levy, to pay homage to his efforts to deliver it.

While Spurs fans will certainly be grateful to Levy for delivering such a world-class facility, calling it the Levy Bowl is bizarre to say the least.

Perhaps it is no coincidence that this Express article falls on April Fools Day.

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  1. Levy is a CEO, nothing more. When we win the league then name a stand after him, but not the fucking ground temporary or not.


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