According to a report in the Telegraph, Daniel Levy has set a world record price of £25 million-a-year for the naming-rights of the Tottenham Hotspur Stadium.
Some Spurs fans have taken to Twitter to share their thoughts on
The report suggests that the Spurs chairman wants a 15-year commitment for the naming rights deal, which at £25 million-a-year would earn the club a staggering £375m. Such a figure would eclipse any of the other naming rights deals both in England as well as the rest of Europe.
Spurs moved into the state of the art 62,062 capacity stadium in April of this year and the ground has been getting rave reviews from fans since its opening.
The report claims that Spurs are not close to finding a buyer for the naming rights but are determined to hold out for the aforementioned price.
Levy admitted to the Evening Standard recently that the club are in no hurry to find a buyer for the naming rights and are prepared to wait for the right brand in the right sector.
Here’s how some fans have reacted to the news:
Every year he drags his feet on this the less money comes in…simple finance…time value of money
— Spursfansince1992 (@spursfan9213) December 19, 2019
Does not need to sell the naming rights for nickels and dimes.
It is good branding now to keep the actual name, Tottenham Hotspur Stadium, when it is being exposed to so many new potential fans and overall interest.
The income overall is increasing anyway.
— Jan Sovik (@SovikJan) December 19, 2019
Will never find a buyer for that price. Might need to settle for £15-20M. Greedy prick.
— DAMIEN (@DamienDzanic) December 19, 2019
Hes an idea.
Call it the Lewis Levy Arena and pump some money into the club
?
— Jason (@ryantegan) December 19, 2019
The Amazon Arena
— KB (@KeelanCOYS) December 18, 2019
Keep unnamed, it’ll always be WHL
— ???? (@bashy_1986) December 18, 2019
If anyone can get that deal, Levy can
— JOS£ $ZN ? (@MajesticMoura) December 18, 2019
Spurs Web Opinion
Levy is being smart by waiting as time is only going to work in the club’s favour. The stadium’s reputation as one of the best in the world seems to be growing and the audience figures for both the Premier League and the Champions League is growing considerably every year. This is obviously a massive factor for any potential client looking to buy the naming rights.