Alasdair Gold has revealed that Tottenham have spoken to several prospective partners about the naming rights of the Tottenham Hotspur Stadium but admitted the club are not close to striking a deal at the moment.

Despite moving into their new 62,850-capacity venue nearly three years ago, the North London club are yet to announce a naming rights partner for the ground.  

The Daily Mail revealed last month that Daniel Levy is holding out for a deal worth £400m over the next twenty years.

Football Insider claimed over the weekend that Spurs had entered into talks over a possible £500m stadium naming rights deal. The report alleged that the North London club had been in contact with several blue-chip companies.

Gold has now confirmed that Levy is holding out for a long-term commitment and is not in a hurry to find a naming rights partner.

However, the journalist suggested that the club’s chief financial officer Todd Kline could strike a deal before the end of the season.

When asked about the naming rights of the Tottenham Hotspur Stadium as part of a Q&A on Football.London, Gold said: “From what I can gather there has been various discussions over naming rights but Spurs want to get the best possible deal for a stadium which is one of the world’s best and they’re looking for a long-term commitment.

“It doesn’t appear as if anything is close right now but the club have certainly spoken to various interested parties over the years and continue to do so. It’s under the remit of chief financial officer Todd Kline, who joined Spurs last year and has experience of putting together such deals.

“If they could somehow get something tied up before the end of the summer it could be perfectly timed to boost their transfer funds. However, it’s already been almost three years since the stadium opened.”

Spurs Web Opinion

It is not surprising that Spurs have been patient regarding finding a naming rights partner for the stadium, given that the global economy is just bouncing back from the pandemic. I would expect the club to agree on a deal sooner rather than later, particularly given the urgent need to invest a lot into the squad. 

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