Gianluca Di Marzio has revealed that the negotiations between Tottenham and Google for the naming rights of the Tottenham Hotspur Stadium ‘could close soon’.
The Athletic’s David Ornstein revealed on Monday morning that Spurs had entered into meaningful talks with Google over the naming rights of their stadium.
It subsequently emerged that the North London club are looking to strike a naming rights deal worth around £25m a year for their 62,850-seater arena, and have also held talks with the likes of Uber, FedEx and Amazon (The Times).
The CEO of BDS Sponsorship Richard Busby told Football Insider on Thursday that Amazon are still in the running to secure naming rights of Tottenham’s home ground and he explained that the tech giants use the sponsorship to push one of their biggest brands – the podcast platform Audible.
Di Marzio has now claimed that it is Google who are the front-runners, and although no agreement has been closed between Spurs and the tech giants, it could be closed soon.
The journalist adds that Tottenham’s home ground has a ‘strong appeal’ to Google, who have already started partnerships in the NBA, NFL, MLB and Formula 1 with McLaren.
Spurs Web Opinion
I do not think Daniel Levy will budge from his reported demands of a £25m per year deal, and the Spurs chairman might be keen to get a bidding war going between the likes of Google and Amazon. So, I would not be surprised if these talks drag on for a few more months.
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