Football.London’s Alasdair Gold has revealed that Daniel Levy is seeking a naming rights deal for the Tottenham Hotspur Stadium that would be in keeping with some of the world-record deals over recent years.
It has been claimed that finding a new naming-rights partner for the stadium is one of Tottenham’s priorities at the moment and that the appointment of Todd Kline as the club’s chief commercial officer was intended to speed things up.
Previous reports have suggested that Levy was looking for a deal worth around £25m-a-year, with brands like Amazon and Nike thought to be front-runners.
However, Gold has now stated that the figure wanted by Levy is much higher, with the Spurs chairman seeking a deal which is of the proportions of the one agreed for the SoFi Stadium (home of the Los Angeles Rams and Chargers), which is worth a whopping £327m over 20 years.
The 59-year-old reportedly views Spurs’ 62,303-capacity stadium as being up there with the very best in the world and being worth huge amounts of publicity to interested sponsors.
However, it is said that the deal would have to be the right one with a name that improves Spurs’ brand across the globe.
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Given that the stadium is not only going to host football but matches also plenty of NFL games, other sporting events and concerts, many big brands could potentially look at it as a lucrative opportunity.
However, the financial impact of the pandemic could mean that now might not be the best time to seek out a potential world-record deal. Perhaps that is why Levy is prepared to be patient rather than hammering out a deal right now.
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