An article in The Daily Mail is  reporting that chairman Daniel Levy has taken personal control of Tottenham’s prolonged search for our new stadium’s title sponsor.

The article describes how Levy came to a decision after the club dispensed with the services of sponsorship specialists TRM, the same company who helped Chelsea attract a £40million-a-year shirt deal with Yokohama Tyres.

The article adds that Levy, who has ruthlessly dumped sponsorship personnel who have failed to meet his highly ambitious targets in the past, reportedly wants £20m per year over a 20 year period.

It goes on to say how he is determined to hold out for a brand he feels suits the club, telling the supporters’ trust in a recent meeting the ground will be known as the Tottenham Hotspur Stadium until a suitable sponsor is found.

It’s added that Levy also said the venue’s financing is not reliant on striking a rights’ deal before it opens next season.
A club spokesperson said TRM had not be retained as discussions currently being held with potential sponsors did not come through the agency.

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