The Tottenham Hotspur Stadium may keep its current name for the foreseeable future, as Daniel Levy has suggested the club is not as keen to find a naming rights sponsor as they previously were.

The state-of-the-art venue opened its doors in 2019 and has been known as the Tottenham Hotspur Stadium ever since.

With a 62,850 capacity, top-of-the-range facilities, and the ability to host various other events from the NFL to music concerts, the stadium is regarded as one of the very best in the world.

Spurs chairman Daniel Levy has long been hunting for a brand to sponsor the stadium and take over the naming rights in what could be a huge commercial deal for the club.

Partnering with a global brand and changing the name of the stadium would have its drawbacks, however. One such pitfall would be the fact that Tottenham would not be able to be part of the Euro 2028 bid, due to UEFA restrictions on stadiums with branded names (The Times).

LONDON, ENGLAND – APRIL 08: A general view of Tottenham Hotspur Stadium, home of Tottenham Hotspur during the Premier League match between Tottenham Hotspur and Brighton & Hove Albion at Tottenham Hotspur Stadium on April 8, 2023 in London, United Kingdom. (Photo by Stephanie Meek – CameraSport via Getty Images)

Does the Tottenham Stadium need a sponsor?

Both Levy and chief commercial officer Todd Kline recently spoke about how complicated the process is in finding the right partner. Levy even hinted that the recognition of the club’s own name may be more valuable than a lucrative sponsorship deal (Football.London).

Now, Levy has gone one step further and heavily suggested the club does not regard finding that deal as such a pressing matter anymore.

He told Bloomberg: “If we get the right naming rights partner — and when I say that, I mean somebody who pays the right money in the right sector — then we are willing to consider doing it.

“But we’re not as tied to doing it now as perhaps we would’ve been when we first looked at building the stadium.”

Spurs Web Opinion

I had a feeling this might be the way Levy goes with the stadium. It has to be the right deal, and if that still hasn’t been found after all these years, then perhaps the best thing to do is retain the club’s identity in the biggest way. It would be quite the statement to keep the stadium in its current name rather than changing to a random brand name.

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