‘Not going to make a difference’ – Pundit makes claim about Spurs naming rights deal 

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Tottenham Hotspur Stadium
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Simon Jordan has claimed that the additional income from a new naming rights deal for the Tottenham Hotspur Stadium might not make much of a difference in terms of the Lilywhites’ ability to compete with their rivals. 

Tottenham’s squad looks in need of a significant rebuild this summer but it has been suggested that the North London club would have to sell players in order to fund moves for their transfer targets.

The Daily Mail reported last week that the club were close to reaching an agreement on a naming rights deal for their stadium, more than two years after its opening.

Some Spurs fans were hopeful that the club’s transfer kitty would be boosted by any such deal. 

While Jordan praised Levy’s financial acumen, he insisted that a naming rights deal would not bridge the financial gap between the Lilywhites and their big-spending rivals. 

The former Crystal Palace owner told talkSPORT: “£20 million-a-year for these stadium rights then it won’t help Tottenham as much because if someone like Chelsea are trying to buy Erling Haaland for £150 million then they would just about pay for ‘a pair of his boots’.

“The one thing that Daniel is that he is very cute. Given that he is an accountant, he would have understood the cost implications of funding a stadium against the benefits of the increased revenues that can be generated.

“I cannot tell you what this is going to do for Tottenham unless we are going to see the size and shape of this deal. If it’s a £100 million-a-year then yes it’s going to influence the debts of Tottenham. But if it’s £5m, then no!

On Arsenal earning £10m a year for the Emirates, Jordan said: “If you applied inflation to that and made that £20m for Tottenham, is that going to change the direction of travel for Tottenham? It’s going to help but not going to make a difference.

“Will Chelsea spend £150 million on Haaland and Tottenham get £20 million for stadium rights, what are they going to buy then? A pair of his boots?”

Spurs Web Opinion

We are a self-sustaining club which means we will have to just accept the fact that we will never be able to compete financially with clubs like Chelsea and City which are bankrolled by billionaires.

However, the additional revenue from the new stadium should certainly put us in a position to compete with the likes of Arsenal, Liverpool and Juventus in the future. 

While Jordan is right in saying that the stadium naming rights will only be a small piece of the pie, the club will be able to maximise the stadium’s earning capacity through holding concerts, NFL etc when normalcy returns.

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