The first three episodes of Amazon Prime’s latest ‘All or Nothing’ docu-series on Tottenham Hotspur were released earlier this week.
The behind-the-scenes footage and interviews focus on Spurs’ 2019/20 season under Mauricio Pochettino and later Jose Mourinho.
While the documentary was always likely to prove popular among Tottenham fans, it appears that Amazon has been targeting Arsenal viewers too since the release.
A new ‘All or Nothing: Tottenham Hotspur’ billboard near the Emirates Stadium appeared recently, with the tagline ‘Your mates will never know’.
A genius piece of advertising from Amazon. Check out the billboard below:
More excellent marketing by @primevideosport:
Spotted near the Emirates… Your mates will never know. ? pic.twitter.com/Wn4oCUVpwc
— The Spurs Web ⚪️ (@thespursweb) September 1, 2020
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