Report:  $1 trillion firm emerge as contenders for Tottenham deal

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Tottenham Hotspur Stadium
Dom Le Roy

According to a report in the Daily Mail, Amazon are emerging as genuine contenders to secure the naming rights for the Tottenham Hotspur Stadium.

Spurs are still to secure a naming rights deal for their £1 billion stadium and Daniel Levy is still said to be actively seeking potential suitors to lend their name to the venue.

Some experts have previously suggested that any naming rights deal for the state of the art 62,303-capacity venue could be the most expensive ever (Bloomberg Business of Sports podcast).

The Spurs chairman has already said that he will only be willing to do the deal if he finds the right brand, in the right sector, for the right money (Evening Standard).

The Daily Mail now report that Amazon have expressed substantial interest in the potential partnership.  The US firm recently saw their valuation push above $1 trillion (Business Insider).

The globally-renowned technology firm are said to have established strong links with the club while filming their forthcoming behind-the-scenes documentary, All or Nothing.

The report claims that Levy believes he can secure as much as £25 million a season over at least 10 years for the naming rights, which would make it the most lucrative stadium agreement in history.

However, it is revealed that any agreement is far from complete, with Amazon having to compete with the likes sportswear giant Nike to secure the deal.

Spurs Web Opinion

I wonder if Daniel Levy made an error by waiting too long to agree on a deal as the financial downturn due to the coronavirus might hamper our hopes of getting a lucrative agreement.

Perhaps it would make sense for the club to ride out the current climate and wait until the market return to normalcy before looking to complete a deal. However, any offer must be quite tempting for the club at the moment given the financial uncertainty they are having to deal with.

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