According to Football Insider, current Tottenham Hotspur sponsor AIA are not in the running to secure a lucrative deal as part of the naming rights for the club’s stadium.
Despite having a new state-of-the-art stadium built and open to the public since April 2019, the venue is still simply called the Tottenham Hotspur stadium as negotiations are thought to be ongoing with various big companies to secure naming rights for the arena.
The Tottenham Hotspur stadium is considered one of the very best sports venues in the world, and also plays host to various other events like NFL games, boxing matches, and music concerts.
With a capacity of 62,850 (TottenhamHotspur.com) and an exceptional dividing and retracting pitch, the Tottenham Hotspur stadium is expected to bring in a huge deal for the club when it comes to agreeing a partnership for its name.
Hong Kong-based insurance provider AIA have been the primary sponsor of Tottenham since 2015 and the club announced an extension to the deal in 2019 which will run to 2027. It is thought that deal alone will be worth £320 million.
The two recently announced ambassador deals for both Harry Kane and Heung-min Son, too, which further strengthened the ties between the two businesses (Football Insider). However, it is not expected that AIA will acquire the branding agreement for Spurs’ stadium.
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According to a sponsorship broker via Football Insider, AIA “do not wish to commit to a branding deal” for the stadium, as such an agreement would “almost certainly last at least a decade.”
Whichever company Spurs go with, it is thought the naming rights could be worth up to £20 million per season.
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