Report: How Levy has been very clever over Tottenham’s new stadium naming rights

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Image: SpursWeb

Tottenham Hotspur may be having problems on the pitch itself, but they now have one of the best modern stadiums in world football thanks to Daniel Levy.

The state-of-the-art ground has been a hit with fans, even if it doesn’t quite have the same fortress feel as the old White Hart Lane just yet.

However, Spurs fans aren’t the only ones in awe of the stadium, as Tottenham opened their doors to the NFL as the Oakland Raiders took on the Chicago Bears.

Over 60,000 people attended and America was watching as Spurs impressed with their facilities and atmosphere.

Football London have now highlighted how clever Daniel Levy has been with the stadium naming rights, from the very start of the new stadium project.

He ensured that naming rights were not included in the budgeting for the stadium itself, allowing Spurs to take their time over finding a deal that is right for them.

It also means that, while these NFL games are shown across America, the name ‘Tottenham Hotspur Stadium’ makes it abundantly clear that the rights are available and worth having.

Recent US naming rights deals:

2015 – U.S Bank signed a 25-year £180m deal with Minnesota Vikings stadium.

2017 – Century Link signed 15-year £133m deal with Seattle Seahawks stadium.

2017 – Canada’s Bank of Nova Scotia signed £654m 20-year deal with Air Canada Stadium.

2019 – Social Finance agreed £327m deal over 20 years with LA Rams and Chargers’ stadium.

Levy will apparently be looking to beat the value of the SoFi Stadium deal.

Spurs Web Opinion:

While I would love to have White Hart Lane plastered around the stadium again, if Levy can get hundreds of millions in the bank to spend on players, I am happy to forfeit the stadium name.

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